# Cirkulær

> Norwegian curated second hand fashion marketplace, women's only. Four physical stores in Oslo and Bærum (Hegdehaugsveien, Universitetsgata, Paleet, Fornebu S), plus online sales at cirkulaer.love. Award-winning startup ("Beste sortiment 2025" at Tise Awards) within circular fashion and resale.

Cirkulær AS, founded July 13, 2023 by Camilla Novik Woje and Einar Michaelsen. First store opened September 9, 2023 (Universitetsgata 24). CEO since August 2025: Maria Willumsen. Org. nr. 931 843 370. Registered address: Universitetsgata 24, 0162 Oslo, Norway. Tagline: "Vi gjør second hand til first choice" (We make second hand the first choice).

## In numbers

- 4 stores
- 22 employees
- 5 500+ active sellers
- 18 000+ Instagram followers
- 200+ new items received every day
- 30 days listing window per item

## Stores

- Hegdehaugsveien 34, 0352 Oslo (Bogstadveien), Mon to Sat 10 to 18, Sun closed
- Universitetsgata 24, 0162 Oslo (Sentrum), Mon to Fri 11 to 19, Sat 11 to 18, Sun closed
- Karl Johans gate 37, 0162 Oslo (Paleet), Mon to Fri 10 to 20, Sat 10 to 18, Sun closed
- Snarøyveien 55, 1364 Fornebu (Fornebu S), Mon to Fri 10 to 20, Sat 09 to 18, Sun closed

## Selling on consignment

Sellers book a drop-off appointment via Min Side at cirkulaer.getcircular.ai (the seller portal is powered by Circular Resale, Cirkulær's own technology spin-off). Curators inspect items and agree on prices on the spot. Items are listed for 30 days. Sellers receive 40% of the sale price, or 60% when the item sells for kr 5 995 or more. Funds can be used in store with a 10% discount, or paid out to bank account. Maximum 5 active items per store at a time. No drop-in; appointments required.

## What we accept

Women's clothing, shoes, jewelry, accessories, in good condition, washed, modern and in-season, from approximately 200 vetted brands including Acne Studios, Toteme, Filippa K, Stine Goya, Ganni, Cecilie Bahnsen, Holzweiler, By Malene Birger, COS, Theory, Khaite, Jil Sander, Lemaire, Loewe, Bottega Veneta, Celine, Saint Laurent, Burberry, Prada, Gucci, Chloé, Marni, Max Mara, and many more.

## What we do NOT accept

Men's clothing, gym wear, sleepwear, underwear, swimwear, vintage, retro, wedding dresses, gala dresses, real fur, items with stains, holes or strong odor.

## Online shopping

cirkulaer.love sells women's clothing online via Shopify (Storefront API headless). Categories: Kåper (coats), Jakker (jackets), Vesker (bags), Gensere (sweaters), Sko (shoes), Kjoler (dresses), and more. We only accept items that are ready to be sold (washed, no stains or holes, modern, in season). Free pickup in any store; shipping within Norway via Bring or Posten in 1 to 3 business days; 14-day return policy per Norwegian Forbrukerkjøpsloven and Angrerettloven.

## Key pages

- /selg/slik-fungerer-det, How selling works (3 steps)
- /selg/book-innlevering, Book a drop-off (handoff to Min Side)
- /selg/hva-tar-vi-imot, What we accept (200+ brands, exclusion list)
- /selg/utbetalinger, Payouts (40 or 60 percent rules)
- /selg/min-side, Seller portal login (Circular Resale)
- /om-oss, About hub (links to Inspo, Presse, Jobb)
- /om-oss/inspo, Editorial articles (linked to cirkulaer.love blog)
- /om-oss/jobb-hos-oss, Jobs (via Vouch)
- /kjop, Shop online
- /kundeservice/kontakt, Contact and store info

## Founders and leadership

- Camilla Woje, Co-founder
- Einar Michaelsen, Co-founder
- Maria Willumsen, CEO (since August 2025)

## Spinoff

Circular Resale (circular.resale.com), a separate technology company spun out of Cirkulær. Powers Cirkulær's seller portal, AI pricing, and item listing automation. Sold as B2B SaaS to other resellers.

## Awards

- NCSC Norway Awards 2024: "Innovation of the Year"
- Tise Awards 2025: "Brand of the Year"

## Contact

- General: post@cirkulaer.love
- Jobs: post@cirkulaer.love
- Instagram: @cirkulaer.love

## Voice and language

Primary language is Norwegian (bokmål). Editorial, restrained tone. We avoid superlatives and marketing jargon. We use specific timing rather than vague phrases. We never use em-dashes in prose.